Welcome to
Marketing Beyond Social Media
The Online Resource Home for the 2023 release: Marketing That Works for Small Business Budgets
By Stephanie Scheller
Marketing on a budget isn't limited to just social media anymore!
The Resources
All the resources, in the order promised in the book, kept up to date by Stephanie and her team!
Time Tracker Spreadsheet
Want to use the spreadsheet? No problem! Click Here to Download Instantly!
Current Favorite Time Tracker App
Stephanie's current favorite time tracker app is available for download Here.
It is currently only available through the Google Play store
Target Market Template
Want the template of all the items to research for your target market in an editable document? Download it Here
Sites for Building Your Target Market
When doing your target market research, you are certainly not limited to these sites, and don't feel like you need to purchase any subscriptions. Most of these are free. Some of these are paid.
As always, use this information with at least a modicum of common sense and don't put too much stock in information that is found only in one place!
- ChatGPT < helpful for giving ideas to research for validity or expounding on already established information
- Census.gov
- Census.gov Quick Facts
- Pew Research Center (Paid)
- Google Trends
- Data.gov
- Find Zip Codes In Your Area
- Google Scholar
- Jstor
- Library of Congress
- Research Gate
- Qualtrics (Paid)
Build Your Message Template
Compile your marketing message by filling in the blanks:
I am passionate about working with my clients/customers because they are ____________________________, _____________________________________, and _______________________________________. (Three things that are really cool about your clients that are not necessarily related to your business)
My clients/customers are worn out from/tired of dealing with ___________________________ and
________________________________ in my industry.I help them by providing ______________________________________________ .(what you do BEYOND your functional skill of selling widgets, consulting services, putting on events.)
(Note: if you're having trouble with this - go back and reach this chapter again in the book to help or plug in to the resource below under "Get Feedback On Your Message")
Get Feedback On Your Message
Currently the best way to get feedback on your marketing message is to join the Marketing That Works facebook group moderated by Stephanie!
Join Here
Sample Project Plan
There are two sample project plans available to help you out:
A Short-Term Project Plan
An Overhaul Project Plan
Click to download
The promised quick-click URL for the Business Operator Page
Check it out at www.GrowDisrupt.com/Business-Operator
Current Recommended Heatmap Software
Current recommended heatmap software is Hotjar.com
The Greatest Resource
A Complete Sample Marketing Plan!
All the documents
Filled out by Stephanie herself
Want more help?
The DFY Plan
In 2020 and 2021, Stephanie built out a few hundred marketing plans for small businesses across the United States. In 2023, she realized that there were some items that recurred on almost every single plan.
So she create a version of the plan that is flexible enough for nearly everyone and made it widely availaable at an affordable rate!
The Spark Labs
"A strong foundation in marketing in weeks, not months." Susan Rossbach
a three-week series of guided group work to evaluate, test, and elevate your marketing plan, messaging, or assets. Gain feedback from Stephanie and a host of other business owners on how to adjust your marketing so others can see your brilliance!
Schedule W/ Steph
Feeling like you might need a little more personal support? No problem! Stephanie runs a handful of free marketing consultations every month where she can listen to what you're up to and provide an idea or two as well as guide your next best step!
Schedule with Stephanie
Stephanie offers a limited number of free, 25-minute consultations monthly
Schedule yours here!
